Managing Partner and a CEO

Anna Forsythe is a Managing Partner and a CEO of Purple Squirrel Economics (PSE), a boutique consultancy firm specializing in providing curated evidence and economic modeling to support global health technology assessments. Prior to PSE, Anna was an Executive Director and Head of Global Value and Access Strategy at Eisai Inc. Anna has more than 20 years of experience in global product commercialization and strategic drug development, market access, HEOR, pricing and reimbursement across major pharmaceutical companies covering multiple therapeutic areas. Anna is an adjunct professor for health economics at Long Island University Pharmacy school and a guest lecturer at Rutgers University Business School, and a frequent and contributor to forums, articles and conferences addressing issues related to value of therapies, health economics evaluations and access to medicines. Anna has a doctorate degree in Pharmacy, a Master of Science in Health Economics and Public Policy and a Master in Business Administration.